So you’ve defined your brand — now what? Wondering how you upkeep your brand and make it remain prominent and consistent online, and in your daily life? Today I’m covering how to embrace your brand as a blogger/creative and implement it as key messaging for your blog or business, both on and offline.
First and foremost, I want to share a bit of my branding experience and brand identity with you. First, I use an explanatory logo with my name, location, what my site is and the type of content I share.
This tells my readers who I am, where I’m from and the type of content they’ll see from me on my blog. If you noticed, I stick to a mostly light, neutral and blush color scheme in soft shades since that’s what I’m drawn to most. I then use a site icon to represent myself in a quick and easy graphic.
This represents my married name too, while still representing my blog identity. Fully embracing my brand gets me excited about my work and feel most like my true, creative self when creating content. I don’t know about you guys, but I really feel like I have my life together when my branding is on point and properly aligns with who I am and who I want to be online. My imaging shows my style, professionalism and content category, and will grow with me as the years go on — at least that’s the goal ;).
Now lets get into the tips…
Plaster it everywhere.
Make your branding consistent my implementing your message/mission and logo in as many ways as possible — your phone wallpaper, desktop background, you name it! You should love your brand so much that it truly represents you more than anything else, and if it doesn’t, you may want to consider rebranding. I utilize my standard logo and a small icon version, which I recommend doing if your main logo is a little wordy. If you really want to go all out, you can order stickers for your computer and equipment, a tapestry or sign for your workspace, etc. Have fun with it!
Order business cards.
I haven’t gotten to use my business cards as much as I’d like to yet, but I’ve loved having them to pass out when I remember to! These are great to hand off to local businesses and people you meet in your everyday life that may be potential customers or supporters of your work. I suggest giving more than one to people you see so they have the opportunity to pass them along to people they know too — the more exposure, the better!
If you need help designing a logo, business cards or any other branding materials, contact me via my creative shop: Bone & Bloom — I can help! I’m offering a $75 logo design special for the month of October, so contact me for details: firstname.lastname@example.org.
Update your social media and website.
Adjust your social media and website bios to match your brand with consistent messaging across all platforms. This will help you build your brand identity and uphold a brand that people can begin to recognize and remember. For example, consider using your logo/icon for you blog post sign-off, your cover photos on Twitter and Facebook, etc. I highly suggest implementing your logo fonts throughout your website as well to remain consistent. Consider everywhere you can put your logo and get to work!
Inform your audience.
Last but not least, update your audience on the status of your brand. Do social media posts on occasion letting others know when/how you’re growing, making adjustments or refocusing — this allows others to keep up with your work and never feel in the dark when it comes to identifying and defining your brand. I suggest re-sharing your logo when you do business updates to gain additional exposure for your logo and build brand memory for your readers, followers and customers.
How have you embraced your brand? Are there any areas you think you may be lacking in promoting your brand identity? If you have any questions, please don’t hesitate to ask and feel free to reach out to me via my creative shop (Bone & Bloom) if you’d like to hire me to help you out. If you enjoyed this post and are craving more, catch up on my previous content focused toward career-driven bloggers and creatives here. Have a great Monday!