My STORY
designing my dream life
meet abby
the face behind the blog
I’m a 32-year-old Indiana native, wife, mom and business owner. Originally from Westport, IN, I live in Indianapolis with my husband, Justin, and our two daughters. Justin and I met at the beginning of our freshman year at Franklin College and we got married in 2017.
My creativity and love for writing led me to start my blog in September 2015 during my senior of college. It quickly became a hub for my interests and inspiration, and as someone who had always struggled to find the perfect hobby before this, this feels like home to me. My content reflects my life and has evolved with me through the years — from college, engagement and post-grad, to marriage, buying our first home, becoming a mom and everything in between. As a fashion and lifestyle lover, I’ve loved sharing my favorite things along the way too.
What is my day job, you ask? I went through a big life change in July 2021: leaving my 9-5 job and pursuing my once freelance design/social media business, Bone & Bloom, full time. It’s been an unpredictable, scary and exciting ride, and I’ve been successfully working for myself ever since.
HIGHLIGHTS
features & partnerships
The dedication I put into my blog has gotten recognition and allowed me to work with some amazing brands. My features include Feedspot’s Top 25 Indianapolis Bloggers, ALIVE Magazine’s 5 Midwest Fashion and Lifestyle Instagram Accounts We Love, Narcity’s Top 30 Indianapolis Instagrammers, and a Digital Style Feature for Indy’s Pattern Magazine.
I’ve also had the opportunity to work with a variety of local, national and global brands (and even participate in some cool travel collaborations) including TJ Maxx, Kroger, Serena & Lily, Alex and Ani, Dr. Tavel, Franco Sarto, The Kirby Hotel, Dry Bar, Warby Parker, Alex and Ani, Newk’s Eatery, Edible Arrangements, Natalie’s Orchid Island Juice, AURATE New York and more.
get to know me
FAVORITE PLACE TO VISIT
somewhere beachy (myrtle beach, sc)
favorite tv show to binge
anything true crime
MY birth chart
☉ virgo, ☾ taurus, ↑ sag
SECRET TALENT
cleaning & organizing
I’D SPEND my whole paycheck on
clothes & candles
dream job as a kid
big-time magazine editor
MY HAPPY PLACE
post-shower, fresh pjs, clean sheets, in bed with a good show
MY GUILTY PLEASURE
coca cola
forever ON REPEAT
euphoria soundtrack, island in the sun by weezer
favorite color
peach
the rest of the team
we’re a talented group of gals
molly
lead designer
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megan
ASSISTANT DESIGNER
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jane
MARKETING
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frequently asked questions
001.
what camera do you use?
I use my iPhone 15 Pro Max and my Canon DSLR with an EF 50mm f/1.8 STM lens, and an EF-S 10–18mm f/4.5–5.6 IS STM lens.
002.
How do you edit your pics?
I mostly edit my photos in the Tezza app and VSCO app. When editing graphics, I use Adobe Creative Suite.
003.
How did you start your blog & Business?
I’ve done blog posts on these topics (search “blog” and “business” in my search bar) and I’d be happy to answer any specific Q’s you have — message me!