Whether you’re a blogger or you run an online business or profile for a brand, having cohesive social media profiles is essential for effective marketing and developing a strong online presence that will make people want to keep up with what you’re doing. Here are my blogger-focused tips for cleaning up your social media accounts and creating cohesive profiles for the new year!
Find a middle-ground between being personal, and too personal.
It’s likely your followers are choosing to follow you because they like you and want to learn more about who you are and what you’re doing, so make your posts personal to further connect with your viewers. There is definitely a line between being personal and too personal, so figure out where that line is for you. Don’t post something you don’t want anyone and everyone to see — always be aware of your audience.
Consistency is key for keeping your audience interested. In my opinion, I think it’s great to post once a day on each of your social media accounts, but find a schedule that works for you! Don’t force it. If your schedule gets busy on certain days and you don’t have time to create and publish new content, stock up on some posts when you do have time and use sites like Hootsuite to schedule your posts in advance. This can be a lifesaver!
Keep your profile photos current.
I’m TERRIBLE at this, but be sure your photos are up-to-date and season appropriate. Making sure your photos stay current shows that your accounts don’t go unused, you’re consistently updating your followers and you’re easily accessible to brands that may want to work with you. I’m planning on doing a little photoshoot so I can update mine soon!
Choose an overall theme.
Now this one is geared toward Instagram — maintaining a “theme” is easy to do if you simply edit all of your photos the same way. Use the same filters and presets to make your photos appear that they were taken with the same camera in great lighting, even if they weren’t. This helps all of your photos flow together without looking too similar. Change up what you’re posting based on what you’re up to and how you’re feeling in order to always remain authentic with your audience and to avoid being repetitive.
Condense your bio.
My favorite bios are ones that say who people are, what they do and where they live. I’m always confused when I stumble across someone I like on social media and they don’t say where they live, because that’s always something I’m so curious about! I recommend covering each of these areas in all of your bios without making it too wordy and drawn out — emojis can be your best friend when trying to condense it!
Find your niche.
By no means do I think you should limit yourself to only certain types of posts, but I do suggest figuring out what you want your profiles to say about you. Post things that reflect who you really are and what you’re genuinely interested in. I suggest making your social media profiles be a combination of what you’re passionate about and what you’ve been up to. It also helps to follow your favorite brands and bloggers for inspiration.
Make every post uniquely you.
Be yourself! Don’t try to mimic other popular bloggers and social media influencers in hopes of gaining a larger following. However, you can learn key techniques from these popular social media gals: posting high quality photos and honest content. I like feeling like I’m getting to know the bloggers I follow, so I’m a huge fan of regular life updates, links to their favorite items, tips and peeks into their personal lives!
How have you cleaned up your social media accounts this year and what kind of social media posts do you like to see from your favorite bloggers? P.S. I’ll have my first vlog coming your way this week!