Hey friends! After opening up my blog shop on Friday, Bone & Bloom, I decided it was fitting to share what to include in your media kit as a blogger — especially after having a few requests from you guys to do so! Media kits are beneficial when negotiating paid collaborations and sponsorships with brands, putting all of your services, prices and stats on the table for them to review to determine your value within their marketing budget. Keep reading for my eight media kit essentials for bloggers.
“About Me” section.
Introduce interested brands to who you are, where you’re from and the type of content you post. This will help companies determine if you’re in their demographic and if you could be a good fit for their current campaign or a future one. Keep this section, brief, light and informative while incorporating your personality.
I suggest including a photo of you so that brands can quickly begin to associate your name and blog with your face. Brands are frequently reaching out to people, often several at a time, so including a photo of yourself is a simple way to not let your name get lost in the crowd.
What can you provide? What value do you bring to the table? Include a variety of options at different price points to make budgeting for them straight forward and simple. Consider including packages/breakdowns for large campaigns, sponsored Instagram posts, dedicated blog posts, social media mentions, etc.
This is a tricky one, but necessary for nailing paid collaborations. It’s crucial to let businesses know that you don’t work for free at that your work is valuable to them, too.
What brands have you worked with in the past? Were you a part of any campaigns? Did you help any small business grow their audience? Have you generated a notable number of sales for a brand? These may be things to mention in your media kit. I think it’s also beneficial to include a couple photos from past campaigns you’ve done to demonstrate your work.
Share your connections — what groups are you a part of? What brand ambassador titles do you hold? This helps to show brands that you’re repritable and have had success in working with others in the past. Think of this as references on a resume.
Audience count and traffic stats.
As much as numbers make us all cringe sometimes (or all the time), your audience count and traffic stats are necessary for expressing your reach. Although I don’t think follower counts are necessarily correlated to influence and engagement levels, numbers mean something to brands, and are therefore necessary to include. Be sure to keep these numbers up to date as you grow!
Social media links.
Include each of your social media handles/usernames to share your reach. This lets brands know what platforms you’re active on, sharing where you’ll be sharing your collaboration with them if you both choose to move forward with working together — letting them know what profiles to look for your sponsored post for them on.
Last but not least, provide your email and phone number in a location that is quick to find, such as at the top or bottom of the kit — don’t make them search for it! You’re likely already in email communication since they have access to your kit, but they make choose to call you or pass your kit along to someone else within the company who will need your contact information.
Now that you know what to include in your media kit, it’s time to tackle the design of it — which is equally important. If you need help in this area or are unsure of how to brand yourself, I can help! Send me an email at email@example.com and visit my blog shop page for more information on my services for media kits, business cards, logos, blog development, resumes, etc.